Project Overview
The Nymans Ur 170th Anniversary Coffee Table Book celebrated the rich 170-year history of Nymans Ur 1851. The book highlighted the company’s journey from its humble beginnings to becoming a prestigious luxury watch retailer. By showcasing the evolution of timepieces and their cultural significance, the book served as both an artistic piece and a historical reference.
Book Development and Planning
Concept and Objectives: The concept of the book was to honor the company’s heritage while creating a timeless product that promotes Nymans Ur 1851. The key objectives included educating customers about the history of watches and the legacy of Nymans Ur 1851.
Content Planning
The book featured two main segments:
Historical Section: This section covered the history of Nymans Ur 1851, the general evolution of watches, and included interviews with key figures pivotal to the brand's story.
Visual Section: This section focused on images from previous and recent photoshoots, enhancing the storytelling with captivating visuals.
Production and Design
Quality and Exclusivity: The book's production was guided by principles of quality, exclusivity, and creativity, reflected in every aspect of its content, layout, and distribution to ensure a premium experience.
Format and Materials: The book was produced in a portrait format using high-quality matte paper, providing a luxurious tactile feel. The numbered edition had a limited print run of 1,851 copies, adding to its exclusivity.
Special Features: Special features included a blind-embossed cover, which added a sophisticated texture. Graphic elements reminiscent of minute markings on a watch dial were used throughout the book, tying the design cohesively to the brand's identity.
Distribution
Distribution Strategy: The book was distributed as a gift to select partners and customers, accompanied by exclusive invitation cards for store collection, enhancing the customer experience. This exclusive distribution strategy strengthened customer relationships by creating a sense of privilege and appreciation, leading to increased engagement and brand loyalty.
International Appeal: The book was produced in English, providing it with international appeal and making it suitable for gifting to English-speaking partners, thereby extending the brand’s reach beyond Sweden.
Production Timeline and Partners
Timeline: The production of the book involved multiple phases, including planning, budgeting, content creation, proofreading, layout design, printing, and distribution. Each milestone was carefully met to ensure the timely completion of the project.
Collaborations: The project involved collaboration with graphic designers, writers, photographers, and printers, all chosen for their quality and expertise. These partnerships ensured that the book met the highest standards in design and production.
Conclusion
The Nymans Ur 170th Anniversary Coffee Table Book project resulted in an elegant and meaningful tribute to the company’s 170-year history. By focusing on quality, exclusivity, and creativity, the book not only celebrated Nymans Ur 1851's heritage but also served as a unique marketing tool that emotionally connected with its audience. Thoughtful planning and execution across each phase of the project ensured a memorable product that honors the legacy of Nymans Ur 1851 for years to come.
