Project Overview
The Watchmaking Masterclass at Nobis Hotel in Stockholm aimed to provide VIP clients with an exclusive and engaging experience. Attendees received hands-on insights into the craft of watchmaking, guided by watchmaker experts from Nymans Ur 1851. By combining an interactive educational session with a refined dining experience, the event aimed to strengthen client relationships while showcasing the brand's dedication to craftsmanship and precision.
Event Planning and Coordination
Preparatory Work: The preparations involved ordering essential watchmaking components, specialized lamps, and custom-engraved loupes for the attendees. All items were sourced with care to ensure a premium and personalized experience that reflected the brand's dedication to quality and craftsmanship.
Event Briefing: A detailed plan was established to define the objectives, layout, and logistics for the masterclass. Personalized invitations were sent to VIP clients, followed by consistent follow-up communications to ensure that each guest felt personally valued and excited to participate in the event.
Team Scheduling: Roles and responsibilities for both the Nymans Ur 1851 team and Nobis Hotel staff were clearly defined. This coordination ensured that all personnel—from watchmaking experts to hospitality staff—were prepared to carry out their tasks effectively, contributing to a smooth event.
Logistics and Setup
Venue Preparation: The masterclass took place across different areas of the venue. Each space was carefully arranged to reflect the brand’s premium standards, with elegant floral arrangements, refined table settings, and ambient music that created a sophisticated yet welcoming atmosphere.
Execution of the Event
Watchmaking Experience: Guests were welcomed before beginning the masterclass, led by an expert watchmaker, participants were guided through disassembling and reassembling a watch movement, offering a practical insight into the watchmaking craft.
Dinner: Following the session, guests enjoyed a curated dinner, providing an opportunity to relax and engage further with brand representatives, fostering meaningful connections.
Marketing and Promotion
Exclusive Invitations: Invitations highlighted the exclusivity of the event, emphasizing the opportunity for guests to engage with Nymans Ur 1851’s expertise. Follow-up communications ensured attendance and maintained guest anticipation.
Commemorative Gifts: To personalize the experience further, attendees received a signed certificate of participation along with a custom-engraved loupe. These keepsakes served as reminders of the event and strengthened their connection to the brand.
Post-Event Analysis
Guest Feedback: To assess the event's impact and understand its effectiveness, feedback was collected through surveys. Gathering insights was especially important for evaluating internal processes, client satisfaction, and identifying specific areas of improvement for future events.
Brand Engagement: Visual highlights from the event, including moments from the watchmaking session, were shared across channels. These visuals helped enhance brand visibility and illustrated the brand's focus on creating unique, client-oriented experiences.
Conclusion
The Watchmaking Masterclass provided VIP clients with an exclusive, hands-on experience in a premium setting. By emphasizing personalized details and a focus on craftsmanship, the event successfully highlighted a dedication to quality. It not only strengthened client relationships but also inspired attendees with a genuine appreciation for the art of watchmaking
